Yesterday, Boris Johnson announced that he plans to end the covid-related restrictions in the UK a month early. In two weeks time, we could very well be facing a pre-covid United Kingdom, with no isolating and lateral flows. Whilst this is an incredibly positive step towards normality, the post-covid world Continue Reading
‘A sausage roll, and a hoodie please’… Genius, or stupidity?
Capitalising on cultural trends are vital if retail organisations are to maximise their ability to stand out, and create demand. This is shown through various brand collaborations that drop exclusive collections of clothing with limited availability, creating a storm on social media and building pent up demand, which ultimately leads Continue Reading
Web3 – Reinventing the wheel?
I’m sure, by now, you’ve been electronically slapped in the face by various non-fungible token (NFT) projects on your social media feeds. These NFTs vary from Crypto Baristas to Bored Apes, and can fetch obscene sums of money. As an example, Justin Bieber recently bought a Bored Ape for $1.29M, Continue Reading